Media

On the State of the NYC Startup Scene...

via unionsquareventures.com

Fred Wilson.

When we caught up with Twitter co-founder Jack Dorsey during his visit to the city last month, he told us he had been meeting with venture capitalists and others in the local tech scene to get their input on launching a startup in New York.

As we reported at the time, Mr. Dorsey is strongly considering moving his new company out here. (Judging by his Tweets over the past few days, it also looks like his personal move back to New York is complete.)

He said he was gauging whether New York was conducive to fostering startups and that he was also concerned about the challenge of scaling a new company here.

One of the people from whom he sought advice about these issues was Fred Wilson of Union Square Ventures, who recalls his chat with Mr. Dorsey in a blog post today:

New York City Transit is Twittering

It looks like the M.T.A. has finally jumped aboard the Twitter train.

Sewell Chan reports on City Room that the agency's buses and subway arm, New York City Transit, quietly set up the Twitter account NYCTSubwayScoop after the ceiling collapse at the 181st Street No. 1 subway station a few weeks ago.

Initially, the account was used to detail and chronicle repairs and subsequent service restoration at the station. Since then, New York City Transit has used the account to dispatch updates on construction and service disruptions at other stations. Although, it hasn't yet promoted the account, and as of the time of Mr. Chan's posting at 5:25 p.m. yesterday, August 31, it only had 370 followers. (That number had grown to 533 as of this posting.)

From City Room:

Morning Roundup

  • No recovery in sight for New York's non-profit sector (City Limits)
  • George Parker: "Social Media Won’t Save Madison Avenue!" (PSFK)
  • Report: Only 10 percent of NYC area venture capital has gone to NYC startups (Chubby Brain)
  • Need an affordable attorney? Try this virtual law firm. (Crain's)
  • Check out which cities' and states' Web sites got top honors in the 2009 Best of the Web awards (Government Technology)

Morning Roundup

  • The New York Tech Meetup goes back to school (NYTM)
  • City to start tracking building inspectors with GPS (AP)

SXSW Panel Roundup

Getty Images

A scene from SXSW Interactive 2009.

Next year's SXSW Festival, Austin's annual week long, booze-fueled convergence of music, film and digital events, is still a ways off (March 12-21). But there's been a lot of online chatter lately about the techie part of the festival, SXSW Interactive, which takes place March 12-16.

Chances are you've come across some Tweets from people asking you to vote for their SXSW panels. You can do so at the SXSW 2010 Panel Picker site, a Web application that lets you browse panel proposals and help decide which ones are worthy of inclusion in the festival. You can browse the Interactive proposals here, but we've rounded up a few below that are either relevant to, or are being proposed by people from, New York. If there are other New Yorkey ones, let us know by tweeting them using the #nyfi hash tag. (Voting closes on Sept. 4.)

Read the proposals after the jump:

Get Your Stolen Bike Back Using Social Media

Flickr via Ed Yourdon

At the same time urban biking is becoming more prominent, so too are bicycle thefts.

But as The Wall Street Journal reports, bike theft victims are using social media Web sites and bike blogs to reclaim their wheels.

Take 29-year-old Toronto resident Heather McKibbon. After her bike was stolen back in May, she posted about the theft on Facebook:

Just hours later, a friend replied with a link to a bike for sale that looked like her own $1,300 Cannondale touring bike on eBay's Kijiji, an online classified-ads site. Ms. McKibbon recognized her bike and, posing as an interested buyer, arranged to meet the seller at a local subway station. She brought the police along as well, resulting in a small-scale sting operation.

Police arrested the man and returned the Cannondale to Ms. McKibbon, who claimed it with photos of herself on the bike, as well as its serial number. "It was a little overwhelming to realize that nobody in Toronto gets their stolen bike back, and here I was about to get my stolen bike back," she says.

Then there are Web sites like StolenBicycleRegistry.com, where people can list their stolen bikes for free. The city of Boston recently launched a similar Web site, StolenBikesBoston.com, which sends out stolen bike alerts to police, bike shops and hospital and school security officials via Twitter and Facebook.

New York doesn't have any such Web site, but the city's recently-passed bike access bill, which reduces the threat of theft by requiring building owners to provide bike storage indoors, gets a shout out in the article:

Seven Questions: Andrew Rasiej

Flickr via edans

Andrew Rasiej.

In our new series, we send our questionnaire about the future of New York City to notable New Yorkers and post their responses. To start off, we spoke to Andrew Rasiej, the founder of Personal Democracy Forum and our partner in the New York Future Initiative.

What are some of the biggest challenges facing New York City right now?

To compete and remain relevant in the 21st century with other major cities around the world is its biggest challenge. Updating its antiquated infrastructure, continuing to attract talented citizens, connecting them to each other and the world, investing in new industries, becoming green, and creating a new generation of enlightened political leadership. These are just a few examples where we are woefully behind other cities.

Can you suggest a few innovative, outside-of-the-box ideas for improving daily life in this city?


Here are a few:

Morning Roundup

  • Green sanitation trucks will start making collection rounds in Queens in two weeks (New York Post)
  • There are 10 sites from New York on Time's 50 Best Web sites of 2009 list (NY Tech Meetup)
  • Transportation Alternatives' District 25 Council candidates debate is tonight in Queens (Streetsblog)
  • A meetup for people transitioning to a sustainable development career (GreenHome NYC)

Week in Review: August 17-21

Flickr via Ed Yourdon
  • There's a new Web site that tracks city candidates' positions on transit issues.

John Geraci on the Future of the Hyperlocal

Earlier this week, it was announced that MSNBC had acquired the hyperlocal news and neighborhood Web site EveryBlock. (Read our past coverage of hyperlocal media in New York here.)

John Geraci, creator of the similar hyperlocal Web site outside.in and the man behind the civic Web community DIYcity, weighs in on the news on Urban Omnibus as part of a series on "the design, nature and future of city-wide information gathering and delivery mechanisms."

Six years ago, he recalls, when, as a grad student at N.Y.U., he created a neighborhood bulletin board Web site called Neighbornode, The New York Times speculated that "If these do-it-yourself nodes catch on, a new form of urban communication may emerge.

Well, location-based news and information Web sites have certainly caught on, and Mr. Geraci believes it's therefore time we reconsider the term "hyperlocal."

Take, for instance, the EveryBlock acquisition:

A Conversation With Twitter's Jack Dorsey

Dorsey, at left.

I have an item in this week's Observer about Twitter co-founder Jack Dorsey.

It focuses on his visit to New York last week to meet with various V.C.s and tech C.E.O.s and engineers (and Mayor Bloomberg) to get a feel for whether he wants base the new company he's launching here instead of on the West Coast. He also told us that a personal relocation to the city is in the works.

A little down the line, as Mr. Dorsey irons out the plans for his new venture, he'll be contributing some blog posts to NYFi. But in the meantime, here's a transcript of some of the conversation we had last Thursday, August 13, at The Standard Hotel. In it, he shares his thoughts about the ways city governments and agencies can use Twitter most effectively.

The interview starts after the jump:

Unemployed New York Lawyers Get Crash Course in Social Media

It takes a lot of hard work and smarts to pass the LSATs and the bar exam, and, we think it's safe to say, to be a lawyer in general.

But that doesn't necessarily mean that your everyday attorney has great Web skills. In fact, as City Room reports, some of them have pretty poor ones. Which is why the New York State Bar Association held a seminar in Midtown yesterday to teach out-of-work lawyers how to use social networking Web sites:

Many of the lawyers had little experience with Web sites like Twitter, Facebook and LinkedIn, but all listened attentively and took notes during the one-hour lecture. Some were embarrassed to admit that they did not know much about Twitter and Facebook except from what they had read in the news. Others said they had used social networking sites but did not know how to take advantage of them to find work.

The seminar was a big help to at least one laid-off New York lawyer, Yakov Kozlenko, who's been looking for a new gig ever since he lost his job at the firm Baker Botts back in December:

He left the seminar feeling he had learned new tools to maximize his use of online networking. While he has had several job interviews after using LinkedIn, he said he was hesitant to use Facebook and Twitter for his job search, believing it to be too casual.

Bloomberg on Twitter's Profit Potential

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Michael Bloomberg made a splash this week when he posted items on Twitter throughout the day on Tuesday, ostensibly himself.

Twitter is a wildly successful enterprise, but turning a profit isn’t been something the creators have figured out how to do yet. So, today, I asked Bloomberg, who founded a pretty successful media company of his own, if he had any suggestions for how Twitter can generate revenue.

After some laughter from my colleagues in the press corps, Bloomberg said, “I think that’s going to be the great challenge.”

“All of these new social networking--new ways of communicating--have yet to find a new business model that really works and they tend to be replaced by something else,” Bloomberg said.

Bloomberg said that Jack Dorsey, the co-founder of Twitter with whom he met earlier this week, has some ideas about how to generate revenue from the site. “Whether they’ll work or not, I don’t know.”

Bloomberg went on to say “We also get trapped into thinking that the world is coming to an end with old ways of communicating, and I’m still a believer in a lot of the old ways.” He also said, “Newspapers and magazines aren’t going to go away. The challenge for them is to stay relevant.”

Noted.

Video after the jump:

Webster Hall Gets iPhone App (and Maybe Some Action for Nerds?)

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As the Observer reported in April, Webster Hall, the old-school labyrinthine nightclub on East 11th Street known for its live rock shows and bridge-and-tunnel crowd dance nights, is going through an upgrade to attract a new generation of socially networked club-goers.

Brian August, president of Webster Hall Digital, told the Observer at the time that he wanted to bring social networking into the club: "What about what we do online, with a text message, could we do it here?” he wondered.  “How about a live Twitter-like feed on a screen—you’re sitting next to her, and you’re both looking at the screen; it’s easy to use your geekness.”

He pulled his pink BlackBerry from his pocket to mime punching in a text message. “Say, ‘Hey you, in the pink skirt—meet me at the bar in the Marlin room and I’ll buy you a martini.”

This Saturday, Aug. 15th, Mr. August's vision will come to life at Webster Hall. match2blue, a San Fransisco-based mobile solutions company (which is planning on relocating to New York in six weeks), created a customized iPhone application for the club and Webster Hall will celebrate with special promotional activities, including a competition in the Grand Ballroom at 1 a.m. where club goers can win App Store vouchers. Anyone who downloads the application will get free admission on club nights from Aug. 15th through Aug. 31st.

Currently available for download in the App Store for $1.99, the "Webster Hall powered by match2blue" application will allow users to create their own profiles and find people will similar interests in the building.

>>READ THE REST OF THE STORY ON OBSERVER.COM

Want Marc Jacobs? Louboutin Pumps? Click Here … No, Here!

Susan Lyne, the chief executive of Gilt Groupe, a members-only, luxury designer sale Web site, noticed something curious about the 20-somethings who were clicking their afternoons away at gilt.com: They were torturing themselves, drooling over deeply discounted outfits and accessories from high-end brands during the 36-hour “flash sales,” and watching as $3,175 ostrich feather jackets from Alessandro Dell’Acqua went for just $618, or as a silk, strapless Oscar de la Renta red-carpet-ready number that was slashed down to $2,398 disappeared. They weren’t buying. They were window shopping, from the cubicle.

“What we discovered was that, one, even though we discount significantly on the brands we carry on Gilt [up to 70 percent], it’s still expensive for them,” Ms. Lyne explained. “A $200 or $150 dress is still a big purchase for them. They say, ‘I love looking at the stuff but it doesn’t really fit my lifestyle. I don’t have a place to wear those clothes.’”

So on Wednesday, Aug. 12, Gilt Groupe is launching a new site: Gilt Fuse, another private sale destination geared toward 20- and 30-year-olds on a budget—the kind of gals who shop at J.Crew and Saks Fifth Avenue on the same day and maybe swing by the thrift store for a gently used vintage dress. It’ll be the Barneys CO-OP of private fashion sale Web sites.

During Gilt Fuse’s first couple of weeks, they’ll offer frocks and stock from familiar brands including BCBG, Modern Amusement, Chelsea Dagger, Juicy Couture, Laundry, Guy Laroche and C&C, among “maybe less distributed but very cool brands,” Ms. Lyne said.

>>READ THE REST OF THE STORY ON OBSERVER.COM

Recap of Last Week's Inaugural #bikenyc 'Tweetup'

Streetsblog via noneck

Over at Streetsblog, Sarah Goodyear (who I interviewed many moons ago), has a post about the first #bikenyc 'tweetup,' which took place last Wednesday, August 5. The event was an 'in-real-life' meeting of city cyclists who had connected on Twitter using the #bikenyc hash tag.

Ms. Goodyear writes:

So in this case, we were all folks who like both Twitter and biking in New York City, about ten or twelve of us. We met at Bicycle Habitat (thanks for the free water bottles, guys) and then rode over to the West Side bike path via the Prince Street bike lane, ending up at Pier I Cafe for drinks and conversation on a beautiful summer evening. It was pretty sweet. No real agenda, except for enjoying our bikes and our city and each other.

The event was organized by @newamsterdamize (aka @noneck), and it won't be the last. If you're on Twitter, start using and looking for the #bikenyc hashtag. Who knows what could happen next?

Another tweetup, apparently. As a commenter points out, the next one's scheduled for August 29 at Berry Park in Brooklyn.

Groupable: Lots of Potential, Still

Last week we started paying attention to a newish social media site called Groupable, a free online community that connects grassroots organizations and groups with potential corporate and local sponsors.

The site, which is based in New York, was launched in a private alpha testing phase last summer and opened to the public in beta back in January.

"We saw that it was very difficult for small groups who can't afford to hire a full-time sales person to be able to connect wih sponsors," said Gerrit Hall, 28, of Park Slope, who created the site with Groupable's C.E.O., Nate Brochin, 45, of Millburn, N.J.

The methodology behind Groupable seems simple enough (even if the way it’s explained on the site is a bit hard to follow): group or sponsor registers; group searches for and connects with sponsor, or vice versa, based on common goals and interests; sponsorship is made.

So far, an array of New York City groups have registered, ranging from civic non-profits, to arts organizations, to underwater photographers. Even the New York Tech Meetup is on there, although it seems like its profile has been inactive since it was created back in August of last year. At least one political candidate is using the service, Mark Winston Griffith, who is running in the 36th District (Crown Heights/Bed Stuy) City Council race.

But does it actually work?

Morning Roundup

  • A snapshot of Brooklyn's Treehouse co-working space (PSFK)
  • Municipal Art Society updates (MAS)

Ben Kaufman and His Quirky Toy Factory

Got a genius idea for a product? How about a tofu press? An iPhone holster to perch on bike handlebars? A fashionable sling for broken limbs called an “Ouch Pouch?” Ben Kaufman, a 22-year-old entrepreneur and college dropout, wants you to dish out $99 and put it in his hands, or shall we say, Web site, along with an entire community of nitpickers to mold your product from scratch to store shelf.

On June 2, Mr. Kaufman launched the Web site of his new company, quirky, a “social product development company.” On the site, users can sign up for free and get involved in every step of the product-building process—from choosing a design to giving it a snappy name, even figuring out a marketing strategy.

“We don’t make any decisions internally without consulting the community,” Mr. Kaufman told the Observer from his brick-walled office on Avenue B during a sunny afternoon before the launch of his site. Mr. Kaufman has a round, baby face with flushed cheeks, and was dressed in a black T-shirt and Converse sneakers. He talks fast.

Mr. Kaufman explained that users with their own product ideas can submit a rough proposal for $99. Other users of the site vote up or down ideas and designs based on different criteria (from its “cool” factor to its “timely” entrance into the market). A winner is picked every week and Mr. Kaufman and his team draw up prototype dratfs in 3-D images, consult with their contacts in manufacturing shops, and figure out a price for the product. Meanwhile, the community of quirky users choose everything else, down to the color and packaging for the product before it hits the shelves—er—online store.

If a product doesn't get past the initial voting process, users who submitted the proposal don't get their $99 back, but can keep all of the crowd-sourcing data that the quirky community provided.

>>READ THE REST OF THE STORY ON OBSERVER.COM

Brand-tastic! Ben Silverman Might Look Back to Find Ad Models for the Future

Illeana Douglas in the Ikea-sponsored
Web TV show Easy to Assemble

Last week, when Ben Silverman announced his plan to flee from his turbulent 18-month post as co-chairman of NBC Entertainment and Universal Media Studios (see story at right) to start a new multimedia company at IAC with Barry Diller, he gave few specifics about exactly what his new project will look like. His “dream team” of show producers, marketers and advertisers, which may or may not include longtime producer buddy Ryan Seacrest, “will aim to go further than the industry has gone before” in bringing advertisers and content creators together to create Web, TV and even mobile shows, according to IAC. But when Staci Kramer at paidContent asked Mr. Silverman about his last gasp at NBC—shifting Jay Leno to a nightly prime-time show—and what it might look like under his new company’s gaze, he mentioned McDonald’s.

“The McDonald’s deal that we made with Jay confirms what I saw as Jay’s ability to be DVR-proof, topical, day and date and to deliver,” Mr. Silverman said. “McDonald’s, this great bleeding-edge marketer, saw this an opportunity to play out their Monopoly game.”

As NBC announced in July, Mr. Leno will be a kind of top-hat-and-cane-wielding Mr. Monopoly mascot who will promote the time-eternal McDonald’s game during his show. In a prerecorded, second-act segment, NBC actors like, say, Tina Fey, will roll a pair of dice on a giant set that might look like the Price is Right inside a McDonald’s restaurant. If they roll a pair of sixes, players at home who signed up online could win $1 million. “What’s the greatest place to pay it off where you can also drive people into McDonald’s? The Jay Leno show,” Mr. Silverman cooed. “Better than anything else they can do.”

In a TV world rocked by new media, dwindling ad dollars and TiVO/DVR’s fast-forward function, advertisers want to do more than have characters drink their brand of beer or drive a certain car: They want to be part of the show’s very DNA, down to script writing and set building. It sounds radical and possibly icky to a public that’s become used to tuning out (or skipping altogether) those periodic interruptions of our favorite programs. But, for all his touting about “breaking new ground,” Mr. Silverman’s new company might, in fact, just be taking TV back to the old school.

Remember those single-sponsored shows of the ’30s and ’40s? The Ed Sullivan Show was sponsored by Lincoln-Mercury. There was the Colgate Comedy Hour, Ford Star Jubilee and the General Electric Theater. The program could not be produced without the advertiser, and the advertiser needed the show’s endorsement. Audiences accepted the relationship between the two, and they will likely need to again.

>>READ THE REST OF THE STORY ON OBSERVER.COM